Coaching

Coaching is a process in which a coach and coachee interact in a dynamic exchange to achieve goals, enhance performance and move the coachee forward to greater success.

Executive coaching is a collaborative, individualized relationship between an executive and a coach, the aims of which are to bring about sustained behavioural change and to transform the quality of the executive’s working and personal life.

The Centre for Creative leadership has developed a classification system for the coaching roles. Coaching is said to occur on a continuum of four coaching roles:

Skills: focuses on executive’s current tasks – e.g. presentation skills

Performance: focuses more broadly on executive’s effectiveness in present job – performance management or people development programme to enhance motivation and productivity of staff

Development: focuses on executive’s new career or future career

Executive’s agenda: larger work and/or personal agenda

Coaching is beneficial for effective transitions:

• Newly appointed managers or directors.
• Individuals wishing to change roles or up-skill
• CV preparation & interview skills
• Retirement – transition

Coaching is beneficial for developing high performance teams:

• New teams or teams that need refocusing and direction
• Action Learning Sets methodology very effective in development of groups to become more independent – e.g. supervisory level